Brand Kit
How to represent the DRVN brand consistently — including dedicated sections for DRVN Partner Facilities and DRVN PRO credential holders.
01
Brand Strategy
Brand Promise
DRVN is the integrated system for testing, training, and proving golf performance. We give golfers, coaches, and facilities a shared language for physical performance — the Golf Fitness Handicap™ — and the tools to act on it.
Why the Brand Kit Matters
Consistent use of our brand elements builds recognition, trust, and authority. These guidelines ensure that every touchpoint — from facility signage to credential badges to social posts — reflects DRVN with the same standard.
Who This Kit Is For
- DRVN Partner Facilities — gyms, clubs, and performance studios running the DRVN system at their location.
- DRVN PRO credential holders — certified coaches and trainers authorized to use the DRVN PRO mark.
- Press, brands, and partners — anyone referencing or representing DRVN in public-facing materials.
02
Logo
The DRVN wordmark is our primary brand identifier. Always use provided logo files — never recreate, distort, or alter the mark. The DRVN PRO credential logos are covered separately in the DRVN PRO Credential section.
DRVN Wordmark
Clear Space
Maintain clear space equal to the height of the "D" in DRVN on all sides of the logo. This ensures the mark remains legible and visually distinct.
Wordmark Color Variants
Pick the color variant that matches your background — Lime or White for dark backgrounds, Forest or Black for light backgrounds.
Download DRVN Logo Kit (.zip)
Don'ts
Do not modify the logo in any of the following ways:
✕Don't stretch or distort
✕Don't recolor
✕Don't add effects
✕Don't use busy backgrounds
✕Don't rotate or rearrange
03
Color
Our color palette reflects the intersection of golf tradition and modern fitness performance. Dark greens ground the brand in golf heritage, while lime provides energy and distinction.
Forest Green
#0D2818
background
Deep Green
#0A1F13
card
Lime
#B8FF2B
primary
Teal
#5A9A82
secondary
Coral
#EC5E57
alert
Dark Border
#1A4D2E
border
Light Text
#ECF0ED
foreground
Muted Text
#97A89D
muted-foreground
Dark Muted
#0A1A0F
muted
Primary Usage
Forest Green serves as the primary background. Lime is used for accent elements, CTAs, and highlights. Teal provides a secondary accent for supporting UI elements.
Accessibility
Always ensure sufficient contrast between text and background colors. Light text on dark backgrounds is the standard. Lime on dark green passes WCAG AA for large text.
04
Typography
Aa
Inter
Variable font · Designed for screens
Inter is our primary typeface across all digital applications. The Figma designs reference Helvetica Neue — on web, Inter serves as the equivalent with excellent screen readability and a complete weight range.
Light — 300
The quick brown fox jumps over the lazy dog
Regular — 400
The quick brown fox jumps over the lazy dog
Medium — 500
The quick brown fox jumps over the lazy dog
Semi Bold — 600
The quick brown fox jumps over the lazy dog
Bold — 700
The quick brown fox jumps over the lazy dog
Extra Bold — 800
The quick brown fox jumps over the lazy dog
05
Imagery
Photography Direction
Turn Fitness Into
Golf Performance
Style
- Action-oriented shots of training and golf
- Natural lighting preferred
- Dark, moody tones complement brand palette
- Authentic movement — not posed studio shots
- Show the connection between fitness and golf
Subjects
- Golf professionals in training environments
- Athletes performing golf-specific exercises
- Coaches working with clients
- Facility and equipment details
- Diverse representation of age, gender, and background
Do's
- Use high-resolution images (minimum 1200px wide)
- Maintain consistent color grading across sets
- Ensure subjects represent the DRVN community
Don'ts
- Don't use overly saturated or filtered images
- Don't use stock photos with watermarks
- Don't place text over busy areas of a photo
Photography Library
Approved photography for facility websites, social posts, press features, and member-facing materials. Mainly Michael in the gym and on the course, plus broader training and coaching shots. Use these instead of stock — they're consistent with the DRVN look.
06
Communication Guidelines
Tone of Voice
DRVN communications are confident, knowledgeable, and motivating. We speak as experts who empower others — never condescending, always encouraging.
Messaging
Do Say
- "DRVN" (the brand and system)
- "DRVN Partner Facility" (licensed locations)
- "DRVN PRO certified" (individual credential holders)
- "Golf Fitness Handicap™" or "GFH™"
- "Evidence-based golf fitness training"
Don't Say
- "DRVN certified" for individuals (always include PRO)
- "DRVN Facility" without "Partner" in formal copy
- "Guaranteed results" or absolute claims
- "The only certification you need"
Questions about brand usage?
Contact us at shane@drvngolf.com
07
For Partner Facilities
DRVN Partner Facilities are licensed locations running the DRVN system — Golf Fitness Handicap™ assessments, programming, and certified coaching. Use these guidelines when representing your facility's partnership in signage, your website, social, and member communications.
Partner Facilities use the DRVN Facility lockup — a partner-specific mark that signals authorized status. Pair it with your own facility logo at equal or smaller weight to communicate the partnership.
DRVN Facility Lockup
The facility lockup is the official mark for Partner Facility signage, websites, and member-facing materials. Pick the color variant that matches your background — Lime or White for dark backgrounds, Forest or Black for light backgrounds.
Authorized use only. DRVN Facility lockups are licensed exclusively to approved DRVN Partner Facilities under an active partnership agreement. Unauthorized use, sub-licensing, or distribution of these assets — including by facilities that have lapsed, been terminated, or never been approved — will be investigated and may result in legal action. If you're unsure whether your usage is approved, email shane@drvngolf.com before publishing.
In your space
- Display the DRVN Facility lockup near your entrance, on assessment areas, and in any DRVN-branded training zones.
- Keep DRVN signage on dark backgrounds when possible — the lockup reads strongest on Forest Green or Deep Green (use the Lime or White variant).
- Pair the DRVN Facility lockup with your own facility logo at equal or smaller visual weight to communicate the partnership.
On your website
- Add a "DRVN Partner Facility" section with the DRVN Facility lockup, linking back to drvngolf.com.
- Reference the Golf Fitness Handicap™ as an assessment offering, not a guaranteed score outcome.
- Use approved photography — action shots of training and golf, never stock photos with watermarks.
On social media
- Tag @drvngolf in posts that reference the partnership, GFH scores, or assessments.
- Use #DRVNFacility and #GolfFitnessHandicap to surface in DRVN cross-promotion.
- Share before/after assessment stories with member permission — these are some of the highest-performing posts in the DRVN network.
Don'ts
- Don't use "DRVN" as part of your facility's legal or trade name.
- Don't modify the DRVN logo, recolor it, or place it inside a competitor lockup.
- Don't sub-license DRVN branding to coaches who aren't under your roof.
- Don't guarantee specific Golf Fitness Handicap™ improvements.
08
DRVN PRO Credential
The DRVN PRO certification is the premier individual credential for golf fitness professionals. It validates expertise in golf-specific physical training, movement assessment, and performance programming.
Certified professionals join a recognized network of experts applying evidence-based methods to improve golfers' physical performance — covering assessment protocols, program design, mobility and stability training, power development, and injury prevention specific to golf.
Holders of the DRVN PRO credential are authorized to use the DRVN PRO name, logo, and badge assets in accordance with these brand guidelines.
Approved Application Formats
Download these PRO credential assets for your profiles, signatures, and printed materials.
Social Media Guidelines
- Use the official DRVN PRO badge as your profile highlight or featured image
- Include "DRVN PRO Certified" in your professional bio
- Tag @drvngolf in posts related to the certification
- Use hashtags: #DRVNPro #GolfFitness #DRVNCertified
Public Relations
- Use approved logo files only — request from brand team if needed
- Refer to the credential as "DRVN PRO" on first mention, "the credential" on subsequent
- Direct press inquiries to the DRVN communications team
- Do not make claims on behalf of DRVN without prior approval
Usage Rules
- Only active, current credential holders may display DRVN PRO branding
- The credential badge must not be altered, recolored, or combined with other logos
- Display the full "DRVN PRO Certified" text when space allows
- Credential use must cease if certification lapses or is revoked
DRVN PRO Logo Downloads
Official DRVN Certified Pro logos in SVG format. Available in primary (color), black, and white variants with boxed and unboxed layouts.
Credential holders only. DRVN PRO logos and badges may only be used by active DRVN Certified Pro™ credential holders in good standing. Display of the credential by lapsed, revoked, or uncertified individuals — or by anyone misrepresenting their certification status — will be investigated and may result in legal action. Credential use must cease immediately if certification lapses or is revoked.
09
Press & Media
For interviews, features, podcasts, and editorial coverage. Approved photography and bios for DRVN's founder are below — please use these rather than scraping images from social media or the website.
More gym, training, and coaching photos in the Imagery section.
Founder Bio
Michael Dennington
PGA Professional · Founder, DRVN
Short bio (50 words)
Michael Dennington is a PGA Professional, DRVN Certified Pro™, and the founder of DRVN. He created the Golf Fitness Handicap™ — an evidence-based assessment framework that helps coaches and players identify the physical root causes of swing faults and build measurable training programs.
Long bio (100 words)
Michael Dennington is a PGA Professional, DRVN Certified Pro™, and the founder of DRVN — the integrated system for testing, training, and proving golf performance. Working at the intersection of PGA-level coaching and physical training, Michael developed the Golf Fitness Handicap™: a standardized assessment framework that gives golfers, coaches, and facilities a shared language for physical performance. Through the DRVN platform, app, and Partner Facility network, he is building the infrastructure that turns golf fitness from a fragmented set of services into a measurable, professional discipline used by clubs, gyms, and individual golfers worldwide.
Media Inquiries
Need a quote, interview, or different photography?
Direct press contact
shane@drvngolf.com